April 10, 2024
Apple wants you to work

Apple released a new careers website today (Oct. 22), and punctuated it with the rhetoric of diversity. One example: “Apple is open. We believe humanity is plural, not singular. The best way the world works is everybody in. Nobody out.” It’s a good message for a corporation working on its diversity numbers (it’s 68% male and 54% white, according to its recent internal poll).

But then it revealed this map showing its offices, store locations, and other Apple facilities:
Apple proclaims itself a “worldwide company that reflects the whole wide world,” and yet, there’s a very huge void in the middle of the globe, where Africa is. Apple has no offices or storefronts across the continent, although it does work with local resellers and repair outlets in many nations where it doesn’t have official presences.

That’s not to say there are no Apple employees in Africa—right now the business is seeking an app store manager in Johannesburg, South Africa, for example (though a quick search for vacancies in the 10 most populous nations in Africa other than South Africa revealed no current openings).

It’s easy to understand why Apple, which sells pricey luxury devices, might not want to invest everywhere. The overwhelming majority of Apple’s revenue comes from the Americas (which is essentially North America; notice that the business has only six offices, stores, or other facilities in all of South America, compared the 500-plus in North America), along with Europe and China. The Americas, Europe, and China combined accounted for 86% of Apple’s revenue in the previous quarter it reported. The company’s doesn’t even include Africa as an area it sells in, on its earnings filings.

An Apple spokesperson wasn’t immediately available to comment on the particulars of the map. But if you’re going to say that your company “reflects the whole wide world,” you probably shouldn’t make it so obvious that you’re missing a rather large chunk of it.


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